Azalea Health Leadership
Meet the team behind the vision to help underserved healthcare providers improve patient care and profitability. The team whose vision is to deliver the simplified EHR users love.
Baha Zeidan
CHIEF EXECUTIVE OFFICER
Baha Zeidan’s unmatched commitment to improving healthcare experiences and outcomes for both providers and patients drives the corporate vision, strategic direction, and partner relationships at Azalea Health. Zeidan is a Valdosta State University graduate and received its GOLD Alumni Award.
Douglas Swords
SVP OF REVENUE CYCLE MANAGEMENT
Douglas Swords runs Azalea’s back-office Revenue Cycle Management (RCM) service division where he drives bottom line growth for Azalea RCM clients. Swords brings more than 15 years of experience in the healthcare industry, specializing in management and scaling of RCM operations for medical providers and facilities of all sizes. He holds a Finance degree from Valdosta State University.
Jared Lisenby
CHIEF SALES OFFICER
Jared has spent more than 20 years turning healthcare IT challenges into growth. At Azalea, he leads sales, marketing, and business strategies that help clinics thrive. Proud Auburn alum and Alabama native, he lives in Atlanta with his wife and three children.
Nathan Shepard
SVP OF PRODUCT
Nathan has more than 15 years helping physicians overcome challenges in patient care and profitability, leading a client-facing team to tackle important issues. He holds degrees in Electrical and Biomedical Engineering from UT Austin and UC San Diego.
Peter Chang
CHIEF CLIENT OFFICER
Peter is a seasoned executive with more than 20 years building go-to-market and post-sales teams. At Azalea Health, he leads revenue growth and shapes the account management team. He holds an MBA in Finance and a BS in IT from NYU.
Shawn Gingrich
VP OF HUMAN RESOURCES
Shawn has more than 30 years in human resources and operations, aligning people strategy with company mission and vision. He leads a team that collaborates across the organization to optimize engagement, productivity, career growth, and culture.